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Brand Awareness, Brand Image and Brand Equity Studies
How effective is your brand? What is the common perception when people hear your company name? How does the perception of your company compare to that of your competitors?
O'Connor & Associates’ brand image and awareness studies are designed to measure the awareness and image of a brand (like Trammell Crow) and that of your competition. But we go deeper than just brand awareness or familiarity. We help you understand the brand equity you possess by identifying common perceptions of your brand, the types of associations it has in the mind of your target market, and how well your company brand is working to increase the bottom line. Conducted among members of the target market for the brand (renters, office or retail tenants, etc.), our studies give you valuable insights as to how your brand is impacting your business
Deliverables include:
- Unaided and aided awareness of your brand and your competitors
- Perceived strengths and weakness of your brand and your competitors
- Strategic marketing recommendations for improving brand awareness, brand image and brand equity.
O'Connor & Associates has provided market research data and strategic marketing consulting services to developers, brokers and investors for decades, with outstanding results. Our in-house staff of researchers handles all aspects of your market research needs, providing you with clear, accurate, reliable information. Whether your project is for apartment space, condo space, townhomes and other single-family housing, retail space, office space or industrial space, the market research division of O'Connor & Associates will work to help you achieve your goals.
For more information on brand awareness studies, contact Pamela Minich at 713.375.4082.
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