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Concept Design & Concept Testing Research
Generating new concepts and designs for any new real estate project is important. Coming up with the right concept or design is critical. That’s why O'Connor & Associates’ market research and strategic consulting services offers concept and design testing and research. Our goal is to make sure you choose the right option based on real data, not just on your gut feeling.
Our concept design and testing research is qualitative research conducted during the planning stages of a real estate project. The purpose of the study is to generate creative ideas and to elicit feedback on proposed development concepts. Rough renderings of site plans, exterior and interior architecture, collateral marketing materials, and other aspects are tested in groups of 2 to 8 people who are similar to the target market for the development. We conduct this type of study very early in planning as well as immediately prior to roll-out. The goal is to ensure optimal design of the project and alignment with the needs and preferences of the target buyers / tenants.
Deliverables include:
- Executive summary report of findings and strategic recommendations;
- DVD’s of actual prospect and customer interviews.
O'Connor & Associates has provided market research data and strategic marketing consulting services to developers, brokers and investors for decades, with outstanding results. Our in-house staff of researchers handles all aspects of your market research needs, providing you with clear, accurate, reliable information. Whether your project is for apartment space, condo space, townhomes and other single-family housing, retail space, office space or industrial space, the market research division of O'Connor & Associates will work to help you achieve your goals.
For more information on concept design and concept testing research studies, contact Pamela Minich at 713.375.4082.
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