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O'CONNOR REAL ESTATE EVENTS


 

  • Office Forecast Luncheon 
    November 18th, 11:30 a.m. - 1:00 p.m.
    Location:
    Courtyard on St. James, 1885 St. James Place, Houston
    Speakers: 
    Scott Ison, Axis Tenant Advisors
    Jon Silberman, NAI Houston
    Register Now!


  • Apartment Forecast Luncheon 
    December 9th, 11:30 a.m. - 1:00 p.m.
    Location:
    Courtyard on St. James, 1885 St. James Place, Houston
    Speakers: 
    Ed Nwokedi, Cushman & Wakefield of Texas, Inc.
    Craig LaFollette, Holliday Fenoglio Fowler, L.P.

    Register Now!

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APARTMENT MARKET UPDATES
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Consept Design and Concept Testing Research

Concept Design & Concept Testing Research

Generating new concepts and designs for any new real estate project is important. Coming up with the right concept or design is critical. That’s why O'Connor & Associates’ market research and strategic consulting services offers concept and design testing and research. Our goal is to make sure you choose the right option based on real data, not just on your gut feeling.

Our concept design and testing research is qualitative research conducted during the planning stages of a real estate project. The purpose of the study is to generate creative ideas and to elicit feedback on proposed development concepts.  Rough renderings of site plans, exterior and interior architecture, collateral marketing materials, and other aspects are tested in groups of 2 to 8 people who are similar to the target market for the development. We conduct this type of study very early in planning as well as immediately prior to roll-out. The goal is to ensure optimal design of the project and alignment with the needs and preferences of the target buyers / tenants.

Deliverables include:

  • Executive summary report of findings and strategic recommendations;
  • DVD’s of actual prospect and customer interviews.

O'Connor & Associates has provided market research data and strategic marketing consulting services to developers, brokers and investors for decades, with outstanding results. Our in-house staff of researchers handles all aspects of your market research needs, providing you with clear, accurate, reliable information. Whether your project is for apartment space, condo space, townhomes and other single-family housing, retail space, office space or industrial space, the market research division of O'Connor & Associates will work to help you achieve your goals.

For more information on concept design and concept testing research studies, contact Stuart Showers at 713.375.4356.




Corporate Office
2200 North Loop West, Suite 200
Houston, TX 77018
driving directions to all locations
(t) 713.686.9955 / 1.800.856.REAL
(f) 713.686.3377
For general questions not related to property tax, e-mail us.
For property tax questions e-mail the Property Tax Department.
Office Locations
Houston, TX (corporate)
Dallas, TX
San Antonio, TX
Los Angeles, CA
Services: Cost Segregation | Property Tax | Appraisals | Research & Consulting
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