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Customer Satisfaction Study
How do you measure your customer’s satisfaction? Are you proactive in finding out how to make your product or service better or do you just react to the complaints you receive? Why wait for a problem to occur when you can avoid it altogether?
O'Connor & Associates’ customer satisfaction surveys utilize primary research methods to quantify and track customer satisfaction with a specific development, brand or company. This could apply to buyers, shoppers and / or tenants, depending on the type of land use. Your study is usually conducted at set intervals so that changes in satisfaction can be measured and correlated with your product’s specific attributes over time. Such attributes could include your product and service characteristics, promotional events, management policies, etc.
Deliverables include:
- Areas of high and low customer satisfaction;
- Areas of improving and declining customer satisfaction;
- Identification of specific product and service attributes most strongly correlated with high and low satisfaction;
- Recommendations for product and service improvements that will lead to increased customer satisfaction.
O'Connor & Associates has provided market research data and strategic marketing consulting services to developers, brokers and investors for decades, with outstanding results. Our in-house staff of researchers handles all aspects of your market research needs, providing you with clear, accurate, reliable information. Whether your project is for apartment space, condo space, townhomes and other single-family housing, retail space, office space or industrial space, the market research division of O'Connor & Associates will work to help you achieve your goals.
For more information on customer satisfaction studies, contact Pamela Minich at 713.375.4082.
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