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Customer Surveys
Most customer surveys ask how people heard about or how they feel about a product or service. Wouldn’t you also like to know why they chose your product or service?
The difference between “how” and “why” can make your real estate development more efficient and more profitable. By interviewing your target audience and understanding what interests and motivates them, you can take your success to a much higher level.
O'Connor & Associates’ customer surveys drill deep into what exactly your customers are thinking when making the final purchase or leasing decision. These ongoing surveys are given to every new client or tenant, providing you a data trendline that will help you improve your selling process.
Apartment Space Renters / Buyers of Condo Space, Townhomes and other Single Family Housing:
This brief survey administered at the time of lease or purchase contract signing gathers information on shopping behavior, migration and moving patterns, purchase and leasing motivations, brand perceptions, and demographics. Findings are reported both quarterly and annually to identify and analyze long-term trends. This understanding of actual customers allows you to refine future product offerings, service aspects of the product (including sales and leasing personnel), and marketing strategies and tactics.
Deliverables include:
- Quarterly and annual trend reports containing graphs and tables.
- Quality and annual written Executive Summaries highlighting significant changes and trends among your customers
- Strategic marketing recommendations
Retail Shoppers:
This brief survey administered by intercepting shoppers determines store preferences, purchase behaviors, shopper demographics and psychographics, recency and frequency of visits, and competitive shopping patterns. This valuable data also enables you to accurately define primary, secondary and tertiary trade areas for a retail centers and to estimate actual market shares for your and competing centers of a similar type.
Deliverables include:
- An executive summary report highlighting the key findings
- A retail customer profile in terms of demographics and psychographics (lifestyle)
- Trade area boundaries for the retail shopping center
- Strategic marketing recommendations
Office Space, Retail Space and Industrial Space Tenants:
This brief survey is conducted among key decision-makers in newly signed tenant companies to better understand the decision-making criteria that were most influential in their recent move. We collect and compile data on company type, size, location of origin, and more. These findings allow you to better target future tenants and to better communicate the strengths of the development from the tenant’s viewpoint. It also sheds light on any negative perceptions and suggest ways to overcome prospective tenant objections. We can also conduct surveys with prospective tenants who consider but decide against moving to the subject development to find out why they did not choose to locate there (lost opportunities).
Deliverables include:
- Quarterly and annual trend reports containing graphs and tables.
- Quality and annual written executive summaries highlighting significant changes and trends among your customers
- Strategic marketing recommendations
O'Connor & Associates has provided market research data and strategic marketing consulting services to developers, brokers and investors for decades, with outstanding results. Our in-house staff of researchers handles all aspects of your market research needs, providing you with clear, accurate, reliable information. Whether your project is for apartment space, condo space, townhomes and other single-family housing, retail space, office space or industrial space, the market research division of O'Connor & Associates will work to help you achieve your goals.
For more information on customer surveys, contact Pamela Minich at 713.375.4082.
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