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Market Segmentation Study – Residential Land Uses
Your goal is to develop housing that meets the needs of the largest portion of your target audience. Our goal is to provide you with the right data and insights to help you achieve that goal.
Our macro-level housing market segmentation studies are designed to identify and define unique customer segments among apartment space renters, condo buyers, townhome buyers and other single family housing buyers within a large geographic unit such as a city, county or metro area. The study involves primary research, usually in the form of a mail or phone survey.
Deliverables include:
- Clearly defined market segments in terms of demographics and psychographics (lifestyle characteristics);
- Product preferences by segment, including location, amenities, unit size, unit layout (floor plan) and rent / price;
- Motivations and key influencers of buying / renting decisions;
- Depth of demand by segment;
- Quantification of supply by segment;
- Opportunity analysis.
O'Connor & Associates has provided market research data and strategic marketing consulting services to developers, brokers and investors for decades, with outstanding results. Our in-house staff of researchers handles all aspects of your market research needs, providing you with clear, accurate, reliable information. Whether your project is for apartment space, condo space, townhomes and other single-family housing, retail space, office space or industrial space, the market research division of O'Connor & Associates will work to help you achieve your goals. For more information on housing market segmentation studies, contact Pamela Minich at 713.375.4082.
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